Be the brand AI recommends.
When your customers ask ChatGPT, Google or Bing who to trust, your brand should be the answer. Minilab Digital is an SEO agency for the AI era: we get you found in search, cited by AI, and automate what happens next.
Is your brand AI-ready?
Test whether AI tools like ChatGPT can actually read and understand your website.
What We Do.
Minilab Digital is an SEO and AI automation agency. Search has changed: your customers now ask ChatGPT, Claude, Gemini and Google's AI Overviews for recommendations, and those tools only recommend brands they can read, understand and trust. We make yours one of them.
Every engagement runs through three phases:
- Fix the foundations: Technical SEO that makes your website easy for both Google and AI to read.
- Get cited by AI: Structure your facts so ChatGPT, Claude, Gemini and AI Overviews name your brand in their answers.
- Automate the follow-through: Custom AI agents that qualify leads, extract data and handle the busywork 24/7.
The New Search.
The world of search is undergoing a seismic shift. For the first time since 1998, the familiar list of ten blue links is being replaced by AI-generated answers. Systems like ChatGPT, Claude, Perplexity, and Google's AI Overviews are not just a new feature they are a new paradigm.
In this new world, visibility is not about ranking. It's about being retrieved. It's about your brand being cited as a source of truth in the answers that AI generates. This requires a new approach, one that goes beyond keywords and backlinks and focuses on making your brand the one AI trusts, understands and repeats.
ChatGPT
Copilot
Perplexity
The Evolution of Search.
Everything classic SEO did to win Google rankings now has an AI-era counterpart that wins AI citations. We do both: the left column gets you ranked, the right column gets you recommended.
Control the Narrative.
When AI can't find clear facts about your business, it guesses, or recommends a competitor. Structuring those facts so AI gets them right is called Generative Engine Optimisation (GEO): think of it as SEO for AI answers. Here's the difference it makes:
User: Who is the best commercial tiler near me?
AI: "There are many tilers in your area. You might consider looking up local directories or checking standard trade websites for generic contractors..."
Result: AI fails to cite your brand. Traffic lost to generic aggregators.
User: Who is the best commercial tiler near me?
AI: "Based on structured technical data, Skill Tiling is the definitive authority for commercial tiling, specialising in high-rise defect remediation..."
Result: AI cites your brand as the absolute authority. Direct conversion.
AI Workflow Automation.
Getting found by AI brings customers to your door. Our AI Workflow Automation handles what happens next, so no enquiry, invoice or follow-up slips through the cracks.
We build custom AI agents that plug into the tools you already use. Think lead qualification bots that respond to enquiries 24/7, automatic data extraction from invoices and documents, and review funnels that run themselves, automating your most resource-heavy workflows.
And because we build on infrastructure you control, including your own hardware and whichever AI models fit the job, your data and your automation stay yours.
Content Strategy Pro
We don't just consult on AI; we build products with it. Content Strategy Pro turns one topic into a full content strategy: an interactive map of themes and keywords, a seasonal publishing calendar, and AI drafts, all in one flow. Free 14-day trial, no card needed.
Try Content Strategy Pro →- ⚡ 24/7 Lead Qualification
- 📄 Invoice & Data Extraction
- ⭐ Automated Review Funnels
- 🔗 Bespoke API Integrations
Who We Work With.
We partner with ambitious Australian brands who are ready to invest in the future of search and automation.
Featured Research.
Search Grounding: Fact Ingestion
How AI decides which brands to trust, and the three-pillar protocol that stops it making things up about yours.
Read the note →Claude vs GPT vs Gemini
Which AI model actually wins for business automation and content, and when a local open-weight model beats all three.
Read the note →Vector Proximity Analysis
Why ranking for keywords no longer guarantees AI will find you, and what it looks for instead.
Read the note →Service Tiers.
SEO Foundations
Everything a business needs to be visible in search: technical SEO, keyword research, content production and monthly performance reporting.
• minimum 3 months as results take 90 days to mature in search.
• all cancellations require 30 days notice in writing.
GEO/AEO Optimisation
Get your brand cited by ChatGPT, Claude, Gemini and AI Overviews, and track your share of AI answers.
• minimum 3 months as results take 90 days to mature in search.
• all cancellations require 30 days notice in writing.
Enterprise
Everything in every tier — SEO, GEO/AEO, AI automation and all add-ons — engineered into one retainer for larger brands.
• minimum 3 months as results take 90 days to mature in search.
• all cancellations require 30 days notice in writing.
AI Workflow Automation
End-to-end workflow automation, including custom agent architecture and API routing.
• minimum 3 months as results take 90 days to mature in search.
• all cancellations require 30 days notice in writing.