Ecommerce SEO Agency.
Organic revenue growth for online stores on WooCommerce, BigCommerce, Magento, Shopify and headless builds.
We help online stores grow revenue from organic search. That means fixing the technical problems large catalogues create, making category and product pages worth ranking, and building the long-tail landing pages that catch shoppers close to buying.
Why ecommerce SEO is different
A 20-page service site and a 5,000-product store have different problems. Filters and sorting create thousands of near-duplicate URLs. Out-of-stock products leave dead pages behind. Category pages carry the most commercial intent on the site but are often thin. And Google spends its crawl on whatever it finds first, which is rarely your best-selling range. Ecommerce SEO starts by getting that under control.
What we do
Technical SEO for large catalogues.
Faceted navigation, crawl budget, canonicals, pagination and discontinued products, so Google spends its time on pages that sell.
How we run technical SEOCategory and product page optimisation.
Category copy, internal linking and product page structure that match how people actually search for what you sell.
Programmatic landing pages.
Templated pages for long-tail searches like "compression shorts for marathon runners", built at scale without creating thin content. This is how 2XU added more than 800 indexed pages.
Visibility in AI shopping answers.
ChatGPT, Claude, Gemini and Google AI Mode now recommend products. We make sure your products and brand are the ones they can find, read and cite.
How we run AI search optimisationConversion optimisation on the pages we rank.
More traffic is worth less if the product page does not convert. We test copy, social proof and layout on the product and category templates the SEO work touches, so rankings turn into orders. For 2XU, this work lifted average order value by 53%.
How it works
- Audit. Crawl the store, map where traffic and revenue come from, and find what is blocking both.
- Fix the foundations. Technical issues first, because every other gain depends on them.
- Build and optimise. Category pages, product pages and programmatic landing pages, in order of revenue opportunity.
- Report on revenue. Monthly reporting on organic revenue and orders, not just rankings.
Pricing
Ecommerce SEO is priced on the size and complexity of your store. A 200-product Shopify store and a 20,000-product multi-region catalogue need different amounts of work, so we scope it after a short audit rather than guess.
Platforms we work on
We work on the platform you already run: Shopify, WooCommerce and WordPress, BigCommerce, Magento (Adobe Commerce), and headless storefronts built on frameworks like Next.js. Each platform has its own SEO limits. Shopify fixes your URL structure, WooCommerce depends on your theme and plugins, and headless stores need rendering checked before anything else.
FAQs
How long does ecommerce SEO take to work?
Technical fixes can show results within weeks, because they change what Google can crawl and index. Content and category page gains usually build over three to six months. We report monthly so you can see what is moving.
Do you work with stores outside Australia?
Yes. We are based in Australia and work with stores selling here and internationally, including multi-region setups.
What is included in an ecommerce SEO audit?
A full crawl of the store, a review of how filters and categories are indexed, a check of product and category page templates, and a revenue-weighted list of fixes in priority order.
Find out what is holding your store back in search. Get an ecommerce SEO audit.