What does an AI SEO agency do?

An AI SEO agency gets a brand found in traditional search and cited in AI-generated answers. That means technical SEO foundations, structuring business facts so systems like ChatGPT, Claude and Google's AI Overviews can quote them, and tracking how often AI actually mentions the brand.

Is AI SEO different from normal SEO?

It is built on normal SEO, then goes further. Rankings still matter, but AI answers reward quotable fact blocks, verified entity data and third-party trust signals that classic keyword optimisation never targeted. Both run together in one programme.

How do you measure being cited by AI?

With a monthly tracker: a fixed set of 20 buying and category prompts run across ChatGPT, Claude, Gemini, Perplexity and AI Overviews, recording mentions, citations, framing and competitors. The metric is visibility percentage per platform against a recorded baseline.

How much does AI SEO cost?

Engagements run on the monthly tiers on our services page, starting with SEO foundations and scaling into full AI-visibility engineering. Every engagement starts with the free visibility audit, so the scope is evidence-based before any spend.

AI SEO Agency: Get Found on Google, Cited by AI

What an AI SEO Agency Actually Does

Classic SEO agencies optimise for a list of blue links. An AI SEO agency optimises for how machines choose answers: which pages they can read, which facts they trust, and which brands they repeat when a customer asks for a recommendation. The plain-English primer is What is AI SEO?; the industry calls the citation side Generative Engine Optimisation; in practice it means your business is the answer, not just a result.

At Minilab the work runs in three layers, and the order matters:

Foundations: technical SEO that makes every page fast, crawlable and machine-readable. AI retrieval bots are less patient than Googlebot; if they cannot read you, nothing else works.
Citations: structuring your facts (search grounding, entity schema, answer-first content) so AI systems quote your brand instead of guessing about it.
Measurement: a 20-prompt AI-citation tracker run monthly across ChatGPT, Claude, Gemini, Perplexity and AI Overviews, alongside GSC and GA4. You see the share of AI answers you hold, not just rankings.

AI SEO vs Traditional SEO

	Traditional SEO agency	AI SEO agency
Goal	Rank in a list of links	Be the answer AI gives
Success metric	Keyword positions	Citations, mentions and share of AI answers
Content unit	Keyword-targeted page	Quotable, machine-readable fact blocks
Authority signal	Backlinks	Backlinks plus third-party sources AI trusts

The two are not rivals: the second is built on the first, which is why engagements start with foundations. The full argument is in our old-search-vs-AI-search teardown.

Proof, Not Promises

The numbers in the strip above are real client outcomes: Amaze grew organic clicks 297% in the 90 days after we repositioned and rebuilt them, and Mirosuna went from last to first in category visibility with 29 AI Overview citations against a nearest competitor on four. Every engagement opens with a measured baseline so results are attributable, never anecdotal.

How an Engagement Runs

1. Free visibility audit: a scored report on how Google and AI currently see you, with evidence for every finding.

2. Foundations sprint: the technical and machine-readability fixes the audit surfaced, in priority order.

3. Citation programme: answer-ready content, entity work and third-party trust building, tracked monthly against your baseline.

Pricing runs on the tiers listed on our services page, from SEO foundations to full AI-visibility engineering.

The AI SEO Agency.